Cutting costs is not a long-term sustainable strategy for United Ways. Instead of cutting costs, a more appropriate, albeit harder, strategy for long-term United Way sustainability is growing revenue.

Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .

In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

While there was a time when United Ways could focus all of their marketing efforts on their campaigns, those days are long gone.

Not only has campaign season grown to be a year-round affair for most United Ways, but the expectations of stakeholders for nonprofit marketing have grown. Reputable, modern nonprofits are expected to . . .

A good strategic plan will guide your United Way achieve your goals. But what does it take to develop a good strategic plan?