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Got Donor Data? Learn How to Use Your Data to Engage Your Donors
Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …
Three Revenue Boosting Webinars You Will Not Want to Miss
Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .
Time for Change
Last week we conducted a strategic planning board retreat for a United Way in Illinois. Over the course of the board retreat, one thing became very clear – it was time for change.
How to Grow Revenue Instead of Cutting Costs
Cutting costs is not a long-term sustainable strategy for United Ways. Instead of cutting costs, a more appropriate, albeit harder, strategy for long-term United Way sustainability is growing revenue.
Encouraging Your Donors to Give During a Crisis
Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
United Way Marketing 101: People Not Process
Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .