2020 has been a rough year for all of us. I doubt there will be anyone who disagrees with me on that. Luckily, the end is in sight! 2020 is almost done and not a moment to soon. However, it’s not time to celebrate just yet.

Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .

Many United Ways have groups such as Women United, Emerging Leaders, or Retire United. Although United Ways refer to these groups as affinity groups, they are actually . . .

Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .

I think that we can all agree that 2020 has been one spooky year and is showing no signs of stopping. Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year.

Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .