Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Bryn Bogemann 7/15/21 Bryn Bogemann 7/15/21

Too Much Never Gets Done

Many United Ways suffer from the same struggle as me.

Gary Goscenski 7/1/21 Gary Goscenski 7/1/21

Four Truths About Workplace Campaigns

First and foremost, workplace campaigns are HOW people give to United Way and not WHY people give to United Way. Not a single person gives to United Way because . . .

Gary Goscenski 6/17/21 Gary Goscenski 6/17/21

United Ways Should Not be Toaster Ovens

Most United Ways are like toaster ovens. They try to raise as much money as they can for partner agencies and funded programs, while . . .

Bryn Bogemann 6/3/21 Bryn Bogemann 6/3/21

Your Passion, Not Mine

Something that not many people know about me is that I was homeschooled for two years during elementary school.

Gary Goscenski 5/20/21 Gary Goscenski 5/20/21

Get Emotional to Get Donors

One of the basic truths about charitable giving is that people give for emotional reasons, not necessarily rational reasons. If you want to reach a donor emotionally, then you need to . . .

Gary Goscenski 5/5/21 Gary Goscenski 5/5/21

Does Your United Way Coddiwomple?

Recently, I was in an REI store (a sporting goods, camping gear, travel equipment, and clothing store) and saw this sign in the hiking and climbing section of the store. As someone who enjoys hiking, I love to coddiwomple. Get up early . . .