With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .

. With the slogan of “Give, Advocate, Volunteer,” there is no question United Ways should be promoting volunteerism. The question we’ll answer today is “How do you do volunteering right?”

We have all experienced a situation with a friend or relative who shared far too much personal information than we wanted or needed to know thought TMI! But TMI doesn’t just come from friends and relatives, there are also plenty of United Ways who share TMI.

United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …

United Ways have traditionally had what I refer to as a “campaign season.” That might have worked in the 1980’s or 1990’s, but in today’s charitable giving environment United Ways can no longer succeed by fundraising for a couple of months a year. You can transition your United Way to fundraising year-round by doing these five things . . .

Every year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .