Our Perspective
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Is Your United Way Lost? Take the Test!
Is your United Way lost? You will need to talk with three groups of people to find out.
Words Everyone Should Know
There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.
Three Ways to Decrease Designations and Get Your Donors to Give to You
Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.
Simplify Your Campaign Messaging
With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .
How to Do Volunteering Right
. With the slogan of “Give, Advocate, Volunteer,” there is no question United Ways should be promoting volunteerism. The question we’ll answer today is “How do you do volunteering right?”
You Will Not Believe What My United Way Said – TMI!
We have all experienced a situation with a friend or relative who shared far too much personal information than we wanted or needed to know thought TMI! But TMI doesn’t just come from friends and relatives, there are also plenty of United Ways who share TMI.