Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .

Growing up as a preacher’s kid, my weeks were tracked not by school days or weekends, but by church.

I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .

Is your United Way lost? You will need to talk with three groups of people to find out.

There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.

Are your designations increasing? Do you wish people would give unrestricted gifts to your United Way instead of designating their contributions? Here are three strategies your United Way can use to reduce designations and get your donors to give to you.