Our Perspective
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The One Thing Younger Donors Need to Know About United Way
As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.
Three Indisputable Truths About United Ways
In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.
Stop Being Helpful!
The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .
And Then a Donor Said This
Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. One question we ask donors is “Are there any suggestions or comments you would like to make about United Way?” and we heard this . . .
To Silo or Not to Silo, That is the Question
In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .
The Importance of Relationship Building
Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.