Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 7/19/23 Gary Goscenski 7/19/23

Two Strategic Questions Your United Way Must Answer

Would your board and staff raise their hands if I asked you this question?

Gary Goscenski 7/6/23 Gary Goscenski 7/6/23

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Gary Goscenski 6/21/23 Gary Goscenski 6/21/23

Is Your United Way Mediocre?

I have been fortunate to have had the opportunity to work with some truly exceptional United Ways. These exceptional United Ways stand out because . . .

Bryn Bogemann 6/7/23 Bryn Bogemann 6/7/23

The One Thing Younger Donors Need to Know About United Way

As a member of Gen Z, I know that I think about things such as philanthropy and volunteering differently than even my parents’ generation.

Gary Goscenski 5/25/23 Gary Goscenski 5/25/23

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Gary Goscenski 5/10/23 Gary Goscenski 5/10/23

Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .