Over the past three weeks, we have spoken with United Ways throughout the United States about their coronavirus/COVID-19 relief funds. From these conversations, we have identified three points of information you must clearly communicate with your community related to your relief fund.

Being stuck in the house all day can be dull, and COVID-19 seems to be the only thing anyone can talk about. Here’s one way you take a productive break to ward off monotony and think about something other than the virus.

What can United Ways learn from Supreme?

The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…

This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .

Think your United Way’s greatest challenge is relevance? You might be right, but addressing your challenges with relevance requires stepping back to assess other challenges too.

This February, we will be presenting at the 2020 Great Rivers Conference. We are excited to debut a brand-new conference session, which teach you to build donor understanding with fewer, more powerful messages.