Our Perspective
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Take the We/Our Versus You/Your Test
Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .
What’s scarier than ghosts and goblins? Missing out on our 2-day Halloween webinar special!
I think that we can all agree that 2020 has been one spooky year and is showing no signs of stopping. Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year.
It’s a Great Day to be a Great United Way
Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .
Got Donor Data? Learn How to Use Your Data to Engage Your Donors
Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …
Three Revenue Boosting Webinars You Will Not Want to Miss
Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .
Time for Change
Last week we conducted a strategic planning board retreat for a United Way in Illinois. Over the course of the board retreat, one thing became very clear – it was time for change.