Our Perspective
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How to Get Your Donors to Increase Their Contribution
For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.
Create Your One Sentence Call to Action
Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!
Two Strategic Questions Your United Way Must Answer
Would your board and staff raise their hands if I asked you this question?
Four Campaign Presentation Essentials
If you want the secret to a great campaign presentation in just five words, it is this . . .
Is Your United Way Mediocre?
I have been fortunate to have had the opportunity to work with some truly exceptional United Ways. These exceptional United Ways stand out because . . .