Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Can Your United Way Do This?
What really caught my attention were the six words on the billboard “Donating to . . .”
The Three Things You MUST Tell Your Donors
As many United Ways enter into the thick of campaign season, we thought it would be a great time to review the three things you MUST tell your donors to get them to give.
Addressing Symptoms Will Never Solve Your Problem
With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .
The Story of a Non-United Way Donor
Recently, I was hanging out with a friend, and the topic of United Way came up. They were talking about how United Way had come into their workplace and given a presentation and asked them to give. Curious, I asked if they had donated. The answer: No. I, much like you probably are, was curious why they didn’t give. This is a person in their late 20’s with a very established career who could give if they wanted to. When I asked why they didn’t donate, the answer came in two parts…
Five Ways to Attract Donors
Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.
Which Comes First – Resources or Impact?
Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.